Kartra vs Kajabi (2026): Course & Funnel Showdown
Affiliate disclosure: This article contains affiliate links. If you sign up through them, we may earn a commission at no extra cost to you. Comparisons are based on publicly available pricing and features.
Short answer: Kartra is the stronger all-in-one marketing + funnels suite and starts cheaper ($59/mo). Kajabi is the stronger course & community brand ($179/mo). If both feel expensive, Systeme.io covers the core of both, free to start.
Pricing (2026)
| Kartra | Kajabi | |
|---|---|---|
| Entry | $59/mo (Essentials) | $179/mo (Basic) |
| Mid | $119 / $229/mo | $249/mo (Growth) |
| Top | $549/mo (Professional) | $499/mo (Pro) |
| Best at | Funnels + marketing automation | Courses + community |
Kartra — best for funnels & automation
Kartra bundles pages, funnels, email, memberships and marketing automation with a lower entry price. Great if your business is built around funnels and campaigns.
Kajabi — best for courses & community
Kajabi's course delivery, community and brand experience are top-tier. Best if your product is your course library and you want polish.
The budget alternative
Both are premium tools. If you're still growing, Systeme.io gives you courses + funnels + email in one place, free to start and $17/mo as you scale — see our Kajabi alternatives guide.
FAQ
Is Kartra cheaper than Kajabi?
Yes at entry — Kartra Essentials is $59/mo vs Kajabi's $179/mo, though feature-matched tiers narrow the gap.
Is there a cheaper alternative to both?
Yes — Systeme.io offers courses and funnels free to start, then $17/mo.