Updated September 2026 · How-to · ~20 min setup

How to Build a Sales Funnel for Free (Step-by-Step)

What you'll need

• A free Systeme.io account
• An offer to sell (digital product, service, coaching, or a lead magnet)
• ~20 minutes

Step-by-step

1. Create your free account

Sign up for the free plan — no credit card needed. It includes 3 funnels, 2,000 contacts and unlimited emails.

2. Choose a funnel goal

Pick "Build an audience" (opt-in) to collect emails, or "Sell" to sell a product. Systeme.io gives you a ready funnel structure for each.

3. Edit your landing page

Use the drag-and-drop editor to set your headline, benefit bullets, an image, and a clear call-to-action. Keep one goal per page.

4. Add the next step

For an opt-in funnel, add a thank-you page. For a sales funnel, add a sales page and an order form.

5. Connect a payment method

Link Stripe or PayPal to take payments directly. Systeme.io charges no transaction fees of its own.

6. Set up a welcome email

Create a simple automation: when someone opts in or buys, send a welcome email. This is where the follow-up (and future sales) happen.

7. Publish

Publish on your free Systeme.io subdomain, or connect your own domain. Share the funnel link and you're live.

Common mistakes to avoid

• Too many goals on one page — one page, one action.
• No follow-up email — most sales happen after the first visit.
• Weak headline — lead with the outcome your visitor wants.

FAQ