How to Automate Email Follow-Ups for Free
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Short version: Most sales happen in the follow-up, not the first visit. You can automate a welcome sequence for free with Systeme.io — unlimited emails on the free plan. Here's how.
Step-by-step
1. Create a free account and a list
Sign up, then create a contact tag (e.g. "new lead") to group subscribers.
2. Add an opt-in form or funnel
Collect emails via a form or landing page; new sign-ups get the tag automatically.
3. Build the automation
Create a rule: when a contact gets the "new lead" tag → send Email 1, then wait 1 day → Email 2, and so on.
4. Write a simple 3-email welcome sequence
- Email 1 (now): welcome + deliver what they signed up for.
- Email 2 (day 1): your story / why you help people like them.
- Email 3 (day 3): your offer + a clear call to action.
5. Turn it on & test
Sign up with your own email to confirm the sequence fires.
Tips
- Keep emails short and lead with value.
- One call-to-action per email.
- On the free plan you get one automation — plan your most important sequence first; upgrade ($17/mo) for more.
FAQ
Can I automate emails for free?
Yes — Systeme.io's free plan includes unlimited emails and one automation rule, enough for a basic welcome sequence.